Looking at where the world is going in terms of climatic changes and intensity of damage to mother earth, of course fashion has a great role to play

The fashion industry is the second largest polluter in the world, just after the oil industry. And the environmental damage is increasing as the industry is growing at a rapid pace.

The current system of treating the dead stock and post-consumer waste is extremely imperfect and is a huge point of environmental concern too

However, there are solutions and alternatives to mitigate these problems. The first step lies in building awareness among the fashion trend makers and the end consumers and willingness to change among them for the sake of environment.

Fashion designers should look out for Sustainable fabric options like Organic cotton, Linen, Hemp, Lenzing Tencel, Lenzing Modal, Recycled fabrics

It’s not just fibre, chemicals used in making of your fabric and clothing are hazardous.

Not just the suppliers, even the end consumers’ needs to have more awareness about #whatsinmyclothes #whomadebyclothes and need to improve their purchasing habits rather than supporting the fast fashion model of cheap clothes made from polyester and other environment harming fibres.

We understand that organic cotton may sometimes seem too expensive. But you are investing in water conservation, clean air, healthy soil and a fairer life for the farmers – and measured by that, the price is not that high anymore.


“There will be nothing left for the generations to come if we are not sustainable in what we do and a simple rule to be sustainable is to give back to nature what you take from it in the same form; if that is not possible then in a form that is still useful or at least not harmful”